{"id":1031,"date":"2020-05-09T21:11:21","date_gmt":"2020-05-09T19:11:21","guid":{"rendered":"https:\/\/vvandel.io\/?page_id=1031"},"modified":"2020-05-09T23:39:04","modified_gmt":"2020-05-09T21:39:04","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/vvandel.io\/en\/services\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"\n\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<div class=\"container-fluid pageheader\">\n\n  <div class=\"container\">\n\n    <div class=\"row\">\n\n      <div class=\"col-md-10 col-md-offset-1\">\n\n        <header class=\"page-head article-header\">\n          <div class=\"\">\n            <h1 class=\"page-title entry-title\" itemprop=\"headline\">\n              Less yada yada, more added value!              <small>Marketing is important, no doubt about it. But who likes to yell at his target group? Seems like a lot\u2026<\/small>\n            <\/h1>\n          <\/div>\n        <\/header>\n\n      <\/div>\n\n    <\/div>\n\n    <div class=\"row\">\n      <div class=\"col-xs-4 text-right\" data-aos=\"zoom-in-left\" data-aos-duration=\"1500\" data-aos-delay=\"300\"\n        data-aos-easing=\"ease-in-sine\">\n        <i class=\"icon-bullhorn headericon\"><span class=\"sr-only\"><\/span><\/i>\n      <\/div>\n      <div class=\"col-xs-4 text-center\" data-aos=\"zoom-in\" data-aos-duration=\"1500\" data-aos-delay=\"300\"\n        data-aos-easing=\"ease-in-sine\">\n        <i class=\"icon-broadcast headericon\"><span class=\"sr-only\"><\/span><\/i>\n      <\/div>\n      <div class=\"col-xs-4 text-left\" data-aos=\"zoom-in-right\" data-aos-duration=\"1500\" data-aos-delay=\"300\"\n        data-aos-easing=\"ease-in-sine\">\n        <i class=\"icon-chart headericon\"><span class=\"sr-only\"><\/span><\/i>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n<\/div>\n\n<div class=\"container\">\n\n  <div id=\"content\" class=\"clearfix row\">\n\n    <div class=\"col-md-12 clearfix\">\n\n      \n\n\n\n<p>At least that&#8217;s the impression when you look at classical marketing. In communicating a message, many companies tend to shout it out to the public. Hoping to reach interested persons in this way, so that they can then form them into customers.<\/p>\n\n\n\n<p>The consumer has no added value in this way. Rather a company makes its marketing interchangeable. Because as soon as the competitors are louder, you are the loser. Expensive customers will then move on. And this is where content marketing comes in as a tool for long-term and sustainable marketing.<\/p>\n\n\n\n<p>Content marketing offers the consumer added value. This can be achieved, for example, through detailed information, good advice or similar services. Not only the potential customer finds this great, the search engines also reward this. And in the end, there is a happy new customer.<\/p>\n\n\n\n<h2>What does digitalization have to do with marketing?<\/h2>\n\n\n\n<p>Just because we are primarily concerned with <a href=\"https:\/\/vvandel.io\/en\/services\/digitalization\/\">digitalization<\/a> and digital transformation does not necessarily mean that our customers are not relying on marketing. In addition, content marketing is also technically orientated, as a lot of knowledge about SEO is necessary. Therefore it fits perfectly into our portfolio.<\/p>\n\n\n\n<p>Do you feel the need to take different paths than in classical marketing? Or are you looking for a supplement to your existing marketing mix? We are gladly there for you!<\/p>\n\n\n\n      <div class=\"col-md-12 text-center top40\" data-aos=\"fade-up\" data-aos-duration=\"1500\" data-aos-offset=\"0\"\n        data-aos-easing=\"ease-in-sine\">\n        <a class=\"btn btn-default btn-cta\" href=\"https:\/\/vvandel.io\/en\/contact\/\"\n          onclick=\"javascript:_paq.push(['trackEvent', 'click', 'cta-button', 'https:\/\/vvandel.io\/en\/services\/content-marketing\/']);\"\n          role=\"button\">begin the change<\/a>\n      <\/div>\n\n      \n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At least that&#8217;s the impression when you look at classical marketing. In communicating a message, many companies tend to shout it out to the public. Hoping to reach interested persons in this way, so that they can then form them into customers. The consumer has no added value in this way. Rather a company makes&#8230;<br \/><a class=\"excerpt-read-more btn btn-link pull-right\" href=\"https:\/\/vvandel.io\/en\/services\/content-marketing\/\" title=\"ReadContent Marketing\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":234,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/vvandel.io\/en\/wp-json\/wp\/v2\/pages\/1031"}],"collection":[{"href":"https:\/\/vvandel.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vvandel.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vvandel.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vvandel.io\/en\/wp-json\/wp\/v2\/comments?post=1031"}],"version-history":[{"count":1,"href":"https:\/\/vvandel.io\/en\/wp-json\/wp\/v2\/pages\/1031\/revisions"}],"predecessor-version":[{"id":1035,"href":"https:\/\/vvandel.io\/en\/wp-json\/wp\/v2\/pages\/1031\/revisions\/1035"}],"up":[{"embeddable":true,"href":"https:\/\/vvandel.io\/en\/wp-json\/wp\/v2\/pages\/234"}],"wp:attachment":[{"href":"https:\/\/vvandel.io\/en\/wp-json\/wp\/v2\/media?parent=1031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}