We have to face the fact that Wilde Pracht is not the only provider of blooming patronage. Especially in Bavaria this idea has become widespread after a petition for a referendum for more insect protection. But Wilde Pracht does things differently and, above all, consistently uses the digital advantages.
The idea behind Wilden Pracht
In principle, a patronage of a blooming area can be acquired through Wilde Pracht. Thus the farmer does not use an existing area for crops or livestock farming, but cultivates wild flowers. This is great from an ecological point of view. But from an economic point of view it is not so for the owner of the area.
This is because the farmer cannot use the land profitably in this way. And even if farming has a general interest in an intact ecosystem, the extreme price pressure caused by trade forces farmers to use the available arable land as efficiently as possible.
This is where the Wilde Pracht comes in. Instead that the financial burden of ecologically meaningful diversification is carried only by the farmer, everyone can participate. But instead of asking for „donations“, Wilde Pracht wants to create added value. The birth of blooming patronage.
The benefactor receives more than a good feeling and a meaningful use of his money. Wilde Pracht is perfectly suited as a gift. Even last-minute if necessary. The system behind the product creates a blooming card immediately after purchase. Perfect for spontaneous invitations.
Via the blooming card, the recipient (or also the giver) can register himself in the regularly published Info-Mail. Here the user learns how the wild flowers develop and also gets some other interesting insights. The good act of patronage accompanies you throughout the entire blooming season.
The technical background
The advantage of this is that the requirements for hosting are greatly reduced and thus very good scalability is ensured. The technical project itself would easily cope with the sudden arrival of Wilde Pracht with numerous hectares of space that would be completely distributed in a short time.
The API approach makes it easy to outsource applications. This means that the wheel does not have to be reinvented everywhere and best practice applications can be used. Finally, usability benefits from the use of Vue. The user feels more like having an app than like having a website.
During the development of Wilde Pracht a lot of attention was paid to the processes in the background. This is because the project is run alongside normal agriculture and should therefore not require constant attention. Therefore the complete processing of a partnership runs automatically and independently.
Of course, interested parties can get into personal contact. But the processes of a partnership, which occur again and again, run over the interfaces to reduce the time and effort involved. The patron also receives direct, prompt processing and benefits additionally from the fact that smaller areas can also be distributed.
Our tasks in the project
Since we are fully involved into this project, we could accompany all stages – from the idea to the first sales. This is why Wilde Pracht is perfectly suited to show our competences in their full range and is also a reason why we chose it as a case study.
We worked on the idea, helped to develop the business concept, planned the implementation, invented the brand name, developed the design, realised the hosting, built the software and established the processes. In short: Our office can accompany every stage of a project and lead it to success.
Is the concept transferable to other industries?
The concept of patronage is of course not only linked to agriculture and can be easily transferred to other sectors. However, it is not even dependent on the principle of a patronage. Wilde Pracht shows very well that e-commerce also works apart from online shops.
For instance, a similar project could be established to promote an event. Even the creation of tickets including barcodes would be possible – and this would be tailored in such a way that the target group would be perfectly addressed and at the same time the processing at the host would not create any additional effort.
This is of course only an example. However, it shows very well that digital solutions can be adapted to numerous use cases and that new business models can be created. We are happy to support you in your business challenges – we are confident to find a solution.